James Gillespie
Creative Director + Copywriter
Résumé (PDF)
SUMMARY
Creative leader specializing in DTC and HCP pharma advertising
Driving force behind award-winning work for top pharma brands
Expertise in MLR process and health literacy for consumers
EXPERIENCE
Vice President Director, Creative @ Digitas (2024–2025 )
Led Innovation Team to optimize Pfizer's CRM program. Creative direction, copywriting, and management of creative teams. Pfizer DTC/HCP brands: Cibinqo (dermatology), Ibrance (oncology), Nurtec (neurology), Talzenna+Xtandi (oncology), and Xeljanz (rheumatology), as well as CRM support materials for Pfizer’s 2025 Super Bowl spot.
Associate Creative Director @ Razorfish (formerly Publicis Hawkeye) (2021–2024)
Provided creative direction, copywriting, and management of creative teams for DTC/HCP social, video, web, digital. Horizon brands: Tepezza (ophthalmology) and Krystexxa (rheumatology), and Daiichi Sankyo: Injectafer (cardiology).
Associate Creative Director @ FCB Chicago (formerly DraftFCB) (2011–2018)
Creative direction, copywriting, and management of creative teams for DTC/HCP broadcast, digital, social, experiential. Janssen brands: Stelara (dermatology, rheumatology), Invega Trinza (schizophrenia), Prezcobix (HIV), as well as Allergan: Restasis (ophthalmology), and Biogen: Eloctate & Alprolix (hemophilia).
Senior Copywriter @ Abelson Taylor (2005–2011)
Copywriting for DTC and HCP broadcast, digital, interactive, experiential. Brands: Amgen/Pfizer: Enbrel (dermatology, rheumatology), and Eli Lilly/Daiichi Sankyo: Effient (cardiology).
Senior Copywriter @ Topin (now HCB Health) (2004–2005)
Copywriting for HCP digital, experiential, print. Brands: Baxter (devices), Sirius Labs: AVAR-e. BenNic, Nicomide (dermatology), Morton Grove: Lindane, Prednisolone (dermatology), Aspect (devices).
Copywriter @ Williams Labadie (now Razorfish Health, Publicis Groupe) (2003–2004)
Copywriting for HCP digital, experiential, print. Brands: Astellas/Fujisawa: Adenoscan (cardiology), Protopic (dermatology), Smith & Nephew: Acticoat, Dermagraft, Secura (dermatology), Chiron: Proleukin (oncology), Eli Lilly (corporate), Oscient (corporate).
EDUCATION + AWARDS + ACTIVITIES
Loyola University of Chicago: Bachelor of Arts in Communication (Journalism), Music Minor
Healthcare industry awards: MM&M, National DTC, National Health, PM360 Trailblazer, Rx Club
Jury member: EFFIE Awards (collegiate), GLOBALS (pharma), and AICE Awards (film editing)
Résumé (PDF)